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Lifestyle & Fashion

Updated: Oct 7, 2023

Lifestyle & Fashion is not only about following trends, It is about the way one wants to project his personality


This is a thought shared by one of the world's best fashion designers, who strongly believes, fashion is an extension and reflection of one’s personality. They are known for their clean and sophisticated cuts, Eco-friendly and breathable fabrics. Subtle in their choice of colors and styles, they find new ways to present timeless looks to dress their clientele. Their collection is a blend of muted and earthy, neutral tones.They create sustainable handmade clothing using organic textiles and aesthetic sensibility. They work using pure fabrics like Cotton, Linen and different forms of Silks and Prints to give a modern look to our ancient art and culture.

We have combined heritage handcraft techniques with contemporary silhouettes to make the boldest clothing's of all time. This garment takes several hours of handwork to finish. Wear it with pride and flaunt a little bit of India everywhere you go. Heirloom-worthy, we call it!


Disclaimer: This product is handmade. There may be small imperfections or differences in shape, size, and color which are inherent to the process and what makes it unique. Actual colors may vary slightly due to your screen's resolution and settings.



Organic Cotton

The fabric has the same quality as conventional cotton but not the negative impact on the environment. Organic cotton addresses most of the environmental challenges which conventional cotton production faces.

It is grown from non-GMO seeds and without the use of pesticide, insecticide or fertilizer. Unlike conventional cotton, organic farmers use ancestral farming methods, including crop-rotation, mixed farming or no-till farming to preserve the soil. Organic cotton uses up to 71% less water than conventional cotton according to some sources.

Organic cotton farmers are not exposed to harmful substances.

Several organizations have established certifications for organic cotton such as GOTS, USDA-NOP, Organic Content Standards, IVN and Naturland. Certification is the only proof that a product is truly organic.

Linen

Linen is a natural fiber which stems from the flax plant. It uses considerably fewer resources than cotton or polyester (such as water, energy, pesticides, insecticides, fertilizers).

Flax can grow in poor soil which is not used for food production. In some cases, it can even rehabilitate polluted soil. Flax plants also have a high rate of carbon absorption.

For these reasons, we consider linen to be a sustainable material, even when it is not organically grown.

Recycled Polyester

Recycled polyester, often called rPet, is made from recycled plastic bottles. It is a great way to divert plastic from our landfills. The production of recycled polyester requires far fewer resources than that of new fibers and generates fewer CO2 emissions.

There are 2 ways to recycle polyester: For mechanical recycling, plastic is melted to make new yarn. This process can only be done a few times before the fiber loses its quality. Chemical recycling involves breaking down the plastic molecules and reforming them into yarn. This process maintains the quality of the original fiber and allows the material to be recycled infinitely, but it is more expensive.

Recycled polyester is definitely a sustainable option for our wardrobe. However, we need to be aware that it is still non-biodegradable and takes years to disappear once thrown away. It also still releases plastic microfibers.

Recycled Polyester

Recycled cotton prevents additional textile waste and requires far fewer resources than conventional or organic cotton. This makes it a great sustainable option.

Cotton can be recycled using old garments or textile leftovers. The quality of the cotton may be lower than new cotton. Recycled cotton is therefore usually blended with new cotton.

The production of recycled cotton is still very limited.

Advantages of Using Natural Fibers

Natural fibers are popular for many different reasons, as the fabric is generally more environmentally friendly and durable.

  • Absorbent. Natural fibers have an incredibly high absorbency, as the fibers, both plant and animal, have a strong affinity for water. This makes natural fibers a great option for bed sheets and towels, as absorbency is an important factor for these items because they’re used to dry surfaces and receive regular use.

  • Eco-friendly. Natural fibers usually have a smaller environmental impact than synthetic fibers because natural fibers do not use as many chemicals during the production process. Some natural fibers are less Eco-friendly than others because some plants require more water.

  • Durable. Due to the structure of cellulose, which makes up natural materials,, most plant-based fibers are very strong. Animal-based fibers, like silk and wool, are also strong.

5 Examples of Natural Fibers
  1. Silk: Silk is a natural fiber produced by insects as a material for their nests and cocoons. The most common type of silk is made by silkworms. Silk is made primarily of a protein called fibroin and is known for its shine and softness as a material.

  2. Wool: Wool is a textile from the hair of sheep, goats, alpacas, llamas, and other animals. Different wool fabrics include cashmere, angora, mohair, and more. Wool is a very warm, absorbent, and durable fiber. It is water-resistant, thanks to the lanolin oils from the animals, and it is generally used to make outerwear and cold weather clothes like sweaters and coats.

  3. Cotton: Cotton fabric is made from plant fibers from the cotton plant. Cotton is primarily composed of cellulose, an insoluble organic compound crucial to plant structure, and is a soft and fluffy material. Cotton fabric is soft and durable and often used to make t-shirts and undergarments. Some examples of different types of cotton fabric are organic cotton, denim, and canvas.

  4. Linen: Linen fabric is a strong, lightweight fabric made from the flax plant. Linen is naturally hypoallergenic and is very breathable, making it a great textile for warm weather clothes.

  5. Jute: Jute is a coarse natural plant fiber from the jute plant that is used to weave fabrics like burlap cloth. Jute is a popular textile to make rugs and burlap sacks.

5 Examples of Synthetic Fibers
  1. Polyester. Polyester is a synthetic fiber created from coal and petroleum.. Polyester is characterized by its durable nature; however the material is not breathable and doesn’t absorb liquids well so is not recommended for the summer months.

  2. Rayon. Rayon is a semi-synthetic fiber made from reconstituted wood pulp. Even though rayon is made from plant fibers, it is considered semi-synthetic because of the chemicals, like sodium hydroxide and carbon disulfide, used in the production process. Rayon can be an imitation form of silk, wool, and other fabrics, and examples of rayon include modal, viscose, and lyocell.

  3. Spandex. Also known as Lycra or elastane, Spandex is a synthetic fiber characterized by its extreme elasticity. Spandex is blended with several types of fibers to add stretch and used for everything from jeans to athleisure to hosiery. Fun fact: Spandex is an anagram of the word expands.

  4. Acrylic fibers. Acrylic fibers are synthetic fibers made from polymers formed by acrylonitrile or vinyl cyanide. Acrylic is often considered an imitation wool as a result of its heat retention qualities. It’s often used to create fake fur and fleece.

  5. Microfibers. Microfibers are incredibly thin and short, with a diameter of less than 10 micrometers that are popular in cleansing clothes thanks to their dirt-trapping ability. They are generally made of polyester and can be woven or non-woven.


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